Unsupervised KDD to creatively support managers' decision making with fuzzy association rules: A distribution channel application
نویسندگان
چکیده
a Grup de Recerca en Sistemes Intelligents, Enginyeria i Arquitectura La Salle, Universitat Ramon Llull, 08022 Barcelona, Spain b Dep. of Business Administration, Business Faculty, University of Granada, Campus Cartuja s/n, 18.071 Granada, Spain c Marketing Group, Dep. of Economic and Business Studies, Open University of Catalonia, Barcelona, Spain d Dep. of Computer Science and Artificial Intelligence, Computer and Telecommunication Engineering School, 18.071 Granada, Spain e Marketing Dep., Aston Business School, Aston Triangle, Birmingham, UK, B4 7ET
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